Stress isn’t just a cultural trend — it’s a performance risk. Cognitive overload, multitasking, and nonstop content exposure are making it harder for brands to connect, stick, and convert. 

• A peer-reviewed study in Applied Cognitive Psychology found that excessive advertising doesn’t just mute messages — it erases them 

• A study from the University of Swat found that excessive advertising can diminish brand awareness and recall 

• Research by Neurons Inc. revealed that cognitive overload can result in negative brand experiences 

The result? More creative, more budget, more pressure, and a lot less impact — unless you change the strategy. 

Be the Alternative to the Noise 

In a culture of doomscrolling and digital fatigue, the brands that break through aren’t louder. They’re clearer. 

To show up well during Stress Awareness Month (and beyond), consider these strategies: 

• Simplify your message. Strip away anything that feels like marketing for marketing’s sake. Say what matters — and say it cleanly. 

• Reduce friction. If your ad, landing page, or content experience takes work to understand, you’re adding to the problem. 

• Dial down urgency. Not every CTA needs to shout. Calm, confident direction stands out in a sea of high-pressure sales tactics. 

• Use your platform to pause. Consider how Calm ran 30 seconds of silence during election night. That wasn’t fluff — it was strategy. Could your brand offer a moment of peace? 

Brands That Are Guiding the Way 

Calm has mastered the art of showing up without shouting. Its campaign during the 2024 U.S. election — a 30-second primetime ad featuring nothing but silence — was a bold, brand-aligned acknowledgment of cultural stress. 

Spotify’s “Take a Beat” curated playlists that encourage mindful pauses during the day — integrating directly into user behavior rather than trying to change it. 

Maybelline’s “Brave Together” campaign tackles anxiety and depression head-on, offering resources and peer support. It’s not a feel-good add-on — it’s a meaningful extension of their brand’s connection to self-expression and confidence. 

These aren’t just feel-good moments. They’re performance plays. Because when a brand earns trust in a high-stress environment, that affinity lasts. 

Your Move: Make the Experience Lighter 

This isn’t about rebranding your company as a wellness brand. It’s about recognizing the role your brand plays in someone’s day — and making sure it’s a positive one. 

Audit your message. Adjust your tone. Streamline your UX. 

If you’re not part of the solution, you’re probably just more noise. 

We get it — marketing is high-pressure. But your media strategy doesn’t have to be. At Acronym, we help brands cut through the chaos with performance strategies that feel effortless, not overwhelming. If you’re looking for a stress-free path to real results, let’s talk. 

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Identifying the target audience: With the vastness of the online world, it can be challenging for marketers to identify their target audience. They need to understand their audience’s demographics, interests, and behavior to tailor their marketing efforts accordingly.

Competition: With the increasing number of businesses going online, the competition for the audience’s attention is getting tougher. Marketers need to find ways to stand out from the crowd and attract their target audience.

Ad-blockers and privacy concerns: Many users install ad-blockers to avoid intrusive ads, and privacy concerns are also on the rise. As a result, marketers need to be more creative in their advertising approach and consider using native advertising, content marketing, and influencer marketing.

Changing algorithms and SEO: Search engines continually update their algorithms, making it difficult for marketers to keep up with SEO and keyword ranking changes. Marketers need to stay up to date on SEO best practices and focus on producing high-quality content to improve their search engine rankings.

Measuring ROI: Measuring the return on investment (ROI) for online marketing efforts can be challenging. Marketers need to set clear goals, track their campaigns, and use analytics tools to measure their performance accurately.

Fragmentation of platforms: With the rise of social media platforms and various digital channels, marketers need to navigate a fragmented landscape. They need to decide which platforms to focus on and create tailored content for each platform.

Overall, successful online marketing requires a deep understanding of the target audience, the ability to adapt to the ever-changing digital landscape, and creativity in delivering personalized and engaging experiences.

An audience-first approach to marketing involves identifying and understanding the target audience’s needs, preferences, and behaviors to tailor marketing campaigns that resonate with them on a deeper level. This approach delivers more personalized campaigns because it focuses on the audience’s individual characteristics rather than a generic demographic or psychographic profile.

With an audience-first approach, marketers can gather data on their target audience from various sources, such as social media, surveys, and customer feedback, to gain insights into their audience’s behavior, pain points, and preferences. At Acronym, we utilize neuromarketing to help us uncover the nearly imperceptible motivations behind purchase decisions. If you need assistance understanding these customer purchase drivers, please contact us. Our neuroscientists and marketing experts are happy to discuss your audience with you.

Once marketers have a clear understanding of their target audience, they can tailor their messaging and content to resonate with them. Personalization can take many forms, such as using the customer’s name in emails or targeting ads to specific interests. By delivering a more personalized experience, marketers can create a stronger emotional connection with their audience, increasing the likelihood of conversion and loyalty.

Moreover, an audience-first approach enables marketers to create relevant content that speaks to the audience’s specific needs and interests, resulting in better engagement and more significant conversions. Personalized campaigns can also lead to higher customer satisfaction, as customers feel valued when marketers address their specific needs.

Overall, an audience-first approach to marketing is a powerful strategy that delivers more personalized campaigns that resonate with the audience on a deeper level. By understanding the target audience and delivering relevant and personalized experiences, marketers can increase engagement, conversions, and customer loyalty.

If you need assistance defining your audience, their needs, and the best strategies to connect with them. Contact us today. We’re here to help.

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To help marketers and digital leaders navigate this new landscape, we’ve identified the key trends to help you improve engagement and drive conversions this year.

1. SOCIAL MEDIA TRENDS

TikTok Will Continue to Grow & Brands Need to Take it Seriously

The rapid rise of TikTok has seen the app reach 1 billion users and counting. The platform has enormous engagement (U.S. users spend up to 850 hours a month on the platform) and enables brands to create hyper-personalized content that truly connects with customers.

In terms of the platform’s revenue, TikTok was the top-earning non-game app in 2021 with more than $110 million spent by users. This just shows the earning potential of the app for marketers looking to drive sales amongst young consumers. 

Influencers have also played a role in TikTok’s rise with many earning huge amounts through sponsorship deals. Battisby believes that brands are now taking notice of influencer marketing on the platform.

In the platform’s early days, it seemed to be a place for kids and teens and the influencer who want to reach them. But, today, we are seeing influencers like Gordon Ramsey and financial influencers like @johnefinance and @breakyourbudget who help GenZers learn about planning for their financial futures.

Social Commerce Will Become Seamless

During the pandemic, social commerce took off and is expected to reach $1.2 trillion globally by 2025 according to an Accenture study – a growth that’s three times faster than traditional ecommerce, aided by hashtags like #TikTokMadeMeBuyIt.

2022 is set to see the experience of social shopping evolve as platforms work behind the scenes to enable customer payments without leaving social media apps, creating a seamless customer experience. Gen Z and Millennials are predicted to be the biggest spenders as they will account for 62 percent of global social ecommerce revenue by 2025.

The key to driving engagement is for brands to create compelling shop windows on Instagram. It’s no longer enough to rely on one great image, companies need to have multiple images per product and add keyword-rich descriptions. Video is also crucial as the popularity of the format  – as witnessed by TikTok’s growth and Instagram’s recent transition – is exploding across all audiences. 

YouTube Advertising Will Explode

YouTube is going to explode in terms of investment from advertising in 2022. As more people move away from linear TV, fragmentation with subscriptions, and streaming services all means that more advertising spend is going to move to YouTube.

Last year YouTube’s global revenue (through its parent company Alphabet) grew to nearly $29 billion, up almost 46 percent from 2020. This level of revenue puts the social media platform on par with Netflix and is a result of the rise in more traditional TV advertisers on the channel, direct response ads, and brand advertising.

2. DIGITAL MARKETING JOB TRENDS IN 2022

Marketers Need to Upskill in Digital

As brands clamor to engage, promote, and convert successfully online, the need for digital talent across industries is intense.

A recent whitepaper, ‘Perpetual Evolution’, from The Economist Group, revealed that securing talent with the right skill set is the number one challenge that the digital marketing industry faces, while the lack of training to upskill marketers ranks seventh.

This demand is great news for marketers but poses a challenge for many in the industry who lack digital know-how or experience in digital marketing. So what digital marketing skills will be in demand in 2022? Social media skills remain in high demand, along with SEO and SEM.

The Digital Gig Economy is on the Rise

Over the past decade, many workers are pursuing a more flexible ‘gig’ lifestyle for their professional lives. The emergence and rise of online services and apps such as Airbnb and Deliveroo have offered new ways of working for people rather than a 9 to 5 traditional job.

In fact, according to a recent Mastercard study, half of the U.S. population will do gig work by 2028.

This gig economy opens up the door for marketers with in-demand skills. We are seeing more creative or digital marketing professionals choosing the digital nomad route as this enables them to dictate their own working hours and have flexibility.

3. DIGITAL TECHNOLOGY TRENDS IN 2022

The Metaverse Will Become a Marketer’s Playground

While it has existed and evolved for years, the metaverse saw a boost in interest after Facebook changed its parent company’s name to Meta in October 2021.

This move, according to Facebook’s CEO, Mark Zuckerberg is because “the metaverse is the next frontier in connecting people, just like social networking was when we got started. Over time, I hope we are seen as a metaverse company, and I want to anchor our work and our identity on what we’re building towards.”

So what is the metaverse? Basically, it’s virtual worlds in 3D that people can connect through Augmented Reality (AR) and Virtual Reality (VR). Imagine having an avatar that looks exactly like yourself with you exact measurements shopping in a virtual store. You would be able to try on clothes and see what they look like on your body from the comfort of your own sofa.

While we are still a few years away from reaching critical mass with the metaverse, brands are beginning to embrace it now to build on their customer experiences.

According to eMarketer research, there will be 65 million people that use VR and 110 million using AR every month in 2023. That’s a lot of potential young customers to have in one space.

Artificial Intelligence Will Hinder & Help Data Privacy

Privacy issues continue to plague brands as more customers demand transparency and control over their own data and we are seeing increasing concerns as AI continues to evolve the customer experience.

According to a Gartner study, 40% of privacy compliance technology will use AI by 2023 while global spending on privacy is expected to reach $8 billion by 2022.

However, companies can use AI in their data privacy initiatives to classify sensitive data and use it to search data to identify individuals that have asked to be forgotten (a specification covered under privacy regulations like GDPR).

The bottom line is the digital marketing space is changing rapidly and brands need to ensure they are testing new tactics and technologies while building the right presence across these new channels. If you need assistance taking a future-forward look at your brand’s digital presence and engagement, contact us today. Our experts are here to help.

The post The Digital Marketing Trends Shaping New Customer Experiences appeared first on acronym.

Here are a few tips to help you prepare for some common contingencies.

Security

Cyber-attacks are an increasingly common threat, so it is important to stay vigilant. The US Cybersecurity & Infrastructure Security Agency (CISA) monitors for these kinds of attacks 24/7 so it is a good resource to help keep you apprised of any possible situations.

• We recommend adopting a heightened stance for protecting your organization’s assets to make sure your team is ready to respond if something were to occur.
• Ensure that multi-factor authentication is being used, when possible, company-wide
  • Ongoing employee training is essential to mitigating security threats to your organization.
  • Encourage your employees to say something when they see something.
    • In 40% of global businesses, employees have hidden an incident when it happens, which can lead to further destruction and down the line.

Paid Search, Shopping and Display

• In the event of a local, national or global crisis, you should negate targeting for news sites, blogs & non-profit sites to ensure your brand does not show up among tragic or controversial news, politically charged POVs, or causes that may be off Brand.  
• Further build out negative keyword list to include cyber attack, shooting, names of prominent political figures, etc.
• Review messaging under the scope of the current situation to ensure there is nothing that could be construed in a negative light.

Social Media

• During a significant local, national or global crisis, we recommend at minimum pausing any scheduled posts to ensure something does not go live that may be poorly timed.
  • For example, if something happens overnight and a post is scheduled for 6am, your team may not have time to pause ahead of time and, therefore, runs the risk of your brand seeming insensitive. The “something” that happens need not be a major global event. It could be something like a celebrity death. For example, when the news hit recently that the singer known as Meatloaf died, the grill company, Weber did not pause a post about “BBQ Meatloaf” and saw immediate backlash for their insensitive post.
• Similar to paid search and display, we recommend an evaluation of where ads are appearing to negate any potential areas where misinformation or news could appear.
• Be cognizant of the ever-changing news cycle and be prepared to shift messaging to avoid seeming tone-deaf and a public backlash.
• Monitor comments on social ads for customer sentiment surrounding messages to ensure you protect your brand from any misinterpretations.

If you need assistance developing a crisis contingency plan for your brand’s digital presence, please contact us. We are happy to help.

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While millions quarantined and conducted business from their homes, we witnessed a massive expansion in the retail world as retail-built networks (e.g. Amazon, Walmart, Target, Kroger) and retailer partner networks (e.g. Criteo, Ad Citrus, Promote Iq, etc.) began to monetize their first party data.

In the past, a shopper marketing strategy focused on traditional tactics such as in-store promos, circulars, and co-op tv spots. However, over the last decade these strategies evolved to include co-op digital media such as search, display videos and social media that – for the most part – was run by the retailer on behalf of the brand.

During the pandemic, this changed as retail leaders such as Amazon, Walmart, Home Depot, Kroger, Target, etc. allowed brands and agencies to combine their first-party data and leverage the retailer first-party rich audiences to buy media within their own media platforms, and in return receive a wealth of measurement metrics such as sales data. This ability to analyze the shopper at a more intimate level allowed both shoppers and brands to develop better marketing mixes that target the retailers’ consumer with more precision and develop more persuasive marketing strategies to target the general category consumer as well.  

This is important as we move to an uncertain world without a cookie identifier, brands are seeking ways to leverage their first-party data. Moving forward, brands are focused on spending retailer dollars with a maximum use of data that allows them to make smarter decisions with their investment choices. This can help mitigate wasteful spend and provide a self-serve space that allows retail media performance to be directly tied to brand outcomes.

Brands know about their category and retailers understand the consumers who are buying in that category. The combination of this intelligence through a omni-retail media mix can result in precision targeting with persuasive messaging in the upper funnel and creates the ability to capture demand from onsite search.

While these brands will always need a traditional national branding strategy, they now can focus less on national branding and more time, budget, and attention on supporting retailers with connections to the outcome. This can be particularly advantageous when retailer contractual commitments continue to grow, reducing brand media dollars.

What has caused brands to gravitate to retail media?

• The ability to understand media’s correlation to SKU outcome and to access a retailers’ first-party data..

• Using co-op dollars on self-serve media platforms for measurable outcomes

• Retailers built their own on-site search platforms. Kroger, Amazon and WMT (O&O only) have also built their own programmatic platforms for offsite media.

• DSPs like Tradedesk and Data Onboarding tools are fighting to help these retailers and brands partner together to build full self-serve models that allow the combination of first-party retail and brand audiences to be targeted across a funnel approach including ad exchanges and media types (OTT, Display, Remarketing, etc.).         

• Brands can understand a shopper at an individual level and through retail media strategies, they can better understand what drives a consumer to purchase.

Why do shoppers lean into this?

• Having a media mix that is both tied to Media Mix Models and digital measurable outcomes enables shoppers to build a better omni-channel mix using data.

• Almost everything is measurable; they no longer need to rely just on in-store promotions and coupon clipping.

• By combining a Performance Media and Shopper Strategy, brands are better able to understand the consumer more intimately. This allows them to drive a better omni-channel mix.

• Omni-channel support that is targetable and trackable not only drives in-store and online sales, but media that is also married with in-store makes the insights more useful than just what we have mined from digital. This can also help inform future creative testing ideas.            

• Understanding consumer behavior better than they can with their own first-party, brands have the precision of targeting that allows for more effective persuasive messaging.

POV By Gregg Manias, SVP, Performance Media

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What Is Neuromarketing?

Acronym’s VP, Integrated Media, Joanna Cohen is a neuroscientist and brand marketer. She explains,

“In its simplest sense, neuromarketing focuses on the psychology and brain physiology behind customer decision-making. Neuromarketing gives brands the ability to create more effective campaigns by understanding the way we perceive and process information. It helps us identify the emotional and perceptual triggers that are key to a customer’s decision-making and purchase process.”

How Does Understanding Neuromarketing Improve Brand Experiences?

The subconscious, specifically, emotion, plays a large role in influencing behavior. It can even change the way a certain brand, product or image is internalized in the brain. Most marketing strategies approach buying behaviors as a rational, conscious decision as illustrated below.

However, the human brain is much more motivated by emotions and the subconscious thought process, which is driven by the customer’s hopes and fears; their emotions and ego; their experiences and expectations; existing attitudes and beliefs (including social and political) and their behaviors. The process is actually more closely related to the below illustration.

Marketers and brands should take common emotional triggers into account when planning their digital campaigns. In fact, according to an IPA dataBank Study, marketing campaigns that focused on emotional drivers (the Feel, Think, Choose approach) were 31% effective as compared to campaigns that used the rational drivers (Think, Feel, Choose), which were only 16% effective.

How Can Brands Create an Emotional Connection with Customers?

So, if customers feel before they think and choose, how can brands tap into those emotions? The answer is visual imagery.

To begin with imagery is essential. Implicit memory, which is primarily visual, affects the way brands are perceived and this is encoded in our memories.

We’ve all heard the expression, “a picture is worth a thousand words.” Consider that two-thirds of the stimuli reaching the brain are visual and about 80% of learning is visually based. In fact, facial signals are encoded in the brain and have a much more immediate effect on customers’ attitudes than words.

Brands can shape customer attitudes by tailoring perceptual cues through the use of color, image selection, wording – including font style and size – facial expressions seen in images, messaging sequence and storytelling. In other words, focusing on how the brain stores information and the psychology and physiology behind customer decision-making, brands can reach individuals across the customer journey with the right messaging.

The more brands understand how their customers make decisions, the better they can leverage insights about the brain and how it stores information to design memorable and effective marketing strategies that target both the conscious and the subconscious mind.

If you’d like to learn more about how neuromarketing can improve your digital marketing approach, contact us today.

POV by Joanna Cohen, VP, Integrated Media.

The post How Neuromarketing Creates Connections and Conversions appeared first on acronym.

The first few episodes feature c Olympic athlete Tom Daley and popular makeup artist Manny MUA and viewers can purchase exclusive products from different brands, such as Patagonia, Crown Affair, Allbirds, Outdoor Voices, Mented, and Melody Ehsani, using special discounts.

Additional Pinterest-exclusive shows are in-production, including Christian On, where fashion designer Christian Siriano will replicate the most popular fashion-related searches on Pinterest. And, food creator, Monica Suriyage is set to host Unfail My, a show designed to help viewers correct cooking mishaps.

Every episode will be available via the Pinterest app and viewers can ask questions in the chat and interact with hosts.

To assist content creators, producers from Pinterest will be on hand to provide technical support and collaborations with creators to make engaging content. Creators can show off and tag products during their shows, as well as offer exclusive discounts — viewers can then select, view, and purchase the product from the retailer’s site.

Acronym’s Director, Paid Social Media, Gellena Lukats weighed in on this news:

“With Pinterest expanding their e-commerce features and adding a shoppable live series, we look forward to helping brands use this to showcase products this holiday season and beyond. More and more brands are focusing on video content through engaged ad formats and we’re excited that there are now live streams available to advertisers on Pinterest. We have been conducting live streams on Facebook and LinkedIn, and do see more engaged consumers, so we anticipate similar results on Pinterest.”

Pinterest first entered into creator monetization in July of this year by introducing shoppable pins that let creators tag and sell products to earn a cut of the profit. As social media platforms seek more ways to attract influencers and help them make money, live shopping has become a major trend.

If you’d like assistance leveraging Pinterest TV to drive more customer connections and boost your sales, please contact us. We’d be happy to help!

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Acronym’s CMO & Managing Director, Mike Grehan joined SAP’s former CMO, Alicia Tillman and current Senior Director of Global Branding, Dennis Thomas in Bonnie D. Graham’s podcast, Changing the Game with Digital Engagement to discuss Brand Marketing in a Post-Pandemic World.

Topics include:

• What role does branding play in the buyer’s journey and has that changed since the pandemic began?
• What could or should companies do to better reflect the social climate or should they not engage in that conversation?
• What other impacts will the pandemic have on the future of branding?

Watch this conversation and let us know your thoughts in the comments!

The post Acronym’s Mike Grehan Shares His Thoughts On Marketing In A Post-Pandemic World appeared first on acronym.

Podcasting has emerged into a giant industry, exceeding $10B in 2020 and is slated to double within 24 – 36 months. In Asia, the podcast industry is emerging out of its infancy and presents an exciting addition to your digital marketing channel mix.  

According to consumer insight company, GWI, sixty-six percent of those surveyed in the Asia-Pacific region claim to spend an average of one hour a day listening to podcasts.  

• Ongoing growth of smartphone usage.  
• Flexibility to listen to episodes while you are on the go. 
• Multi-tasking potential behind tuning in. 
• Wealth of content on nearly every imaginable topic or area of interest at your fingertips. 

As podcast audiences grows, we can expect more marketers to start channeling ad dollars into Podcast Advertising (Podvertising).  

Podvertising is a relatively underutilized digital marketing channel. It does not take a huge investment to stand out. In Asia, ad dollars invested into podvertising is currently relatively low, making it an uncluttered medium. In addition, affordable rates make this an inexpensive way of building brand awareness. 

Brands can also hyper-target their campaign to their most captive audiences based on content topics that captivate their key audience segments.  

Podcasts also provide a highly immersive experience, and with attention levels high (no visual distractions), consumers are less inclined to skip ads particularly when the brand airtime is embedded into conversation. Ads in podcasts cannot be blocked by ad blockers, which is a bonus. 

Moreover, listeners tend to be loyal and trust their host and recommendations, like influencer marketing, but much more affordable.  

That said, here is how you can get tuned in:  

1. Pre-roll, Mid-roll, Out-roll 

Like video advertising podcasts ads are typically played at the start, middle or end of a show. As most listeners would have tuned out by the end of the show, Out-roll ads are generally less popular with advertisers.  Mid-roll ads tend to be most popular because they are a longer segment and listeners tend to be more engaged by this point. Industry standard for podcast advertising is in CPM (Per thousand listens). 

Unfortunately, due to the nature of the medium, metrics beyond listenership cannot be tracked, however many brands have monetized their return on advertising by including a unique and easy to remember discount code or landing page extension. Attribution is then linked to discount codes redeemed or visits to the unique landing page.  

2. Product placement 

This involves the host talking to their audience about the product or service. They will tend to mention why they recommend it, some examples about how they themselves use it, how they benefit from it, and why the listener would too. In this case, the brand becomes another part of the episode content, as opposed to sounding like a typical ad. 

3. Sponsored series 

Sponsoring a series takes podcast marketing opportunities to the next level. Sponsors have far more opportunities to reach their audience in more meaningful ways such as a representative that appears on the show, access to the podcast social media channels, audience email lists, website promos and more. 

4. Branded podcasts 

Producing your own branded podcasts would be taking things to the “Ultimate” level.  This approach requires a dedicated team and would involve a long-term content strategy, like any other social media channel. This approach provides brands with the opportunity to build a relationship with their audience, develop a strong connectivity, create a following and grow your first party database.  

Here are some notable brands who are already harnessing the power of branded podcasting: 

Like in any other digital advertising medium, success in this medium involves identifying podcasts that have the right audience demographic & interests for your brand as well as the type of ad and messaging that will resonate. Often, this involves research and potentially working with podcast producers to gain a better understanding of their subscribers and how they interact with advertising and sponsored content. 

If you would like to explore podvertising and would like to learn more about how you can integrate this into your digital marketing mix, please contact us. Our subject matter experts will be happy to assist you. 

POV By Farah Sadiq, EVP, GM, International

The post Do You Hear What I Hear: The Power of Podcasts in APAC appeared first on acronym.

This new feature will be different from Reels, which launched in August 2020, with the aim to compete with creators and users of TikTok, including algorithm-recommended videos from accounts that people do not currently follow.

This emphasis on video comes as TikTok continues to dominate the social media space. Among the top five non-game apps in May, TikTok was ranked No. 1 by downloads and was the only app not owned by Facebook, to make the list. It is estimated that TikTok was installed 80 million times in May, compared with 53 million for Facebook’s main app.

Facebook’s goal with this testing seems to be to transform Instagram from a photo-sharing app to more of a social video app TikTok. Adam Mosseri, the head of Instagram, announced the plan to show full-screen, recommended videos in user feeds.

“We’re no longer a photo-sharing app or a square photo-sharing app,” Mosseri said. “Let’s be honest, there’s some really serious competition right now. TikTok is huge. YouTube is even bigger, and there’s lots of other upstarts as well.”

Why this is important:

Users will start to see Instagram’s changes in their feed including recommended videos and accounts. Since this is a new feature that will be slow to roll out, there will be many updates along the way. As Mosseri acknowledges:

“We’re also going to be experimenting with how do we embrace video more broadly — full screen, immersive, entertaining, mobile-first video. You’ll see us do a number of things, or experiment with a number of things in this space over the coming months.”

That said, this new feature is perfect for brands that already have a social media presence on Instagram, allowing them to post more TikTok-like videos. If this is an opportunity your brand would like to pursue, contact us about testing.

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