Paid SearchSEO Changes in Behaviors Position TikTok and Bing To Compete with Google for Search Digital ad costs are increasing, and the online ad marketplace is becoming more saturated. Advertisers…John Peter SpearMarch 1, 2023
Paid MediaSocial Media TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts TikTok updated its Insights tool with 70,000 new intel to help you stay on top…John Peter SpearFebruary 21, 2023
Content MarketingPaid Search Microsoft Transitions to Multi-Channel Automated Optimizing while Discontinuing Bid Modifiers for Audience Ads What Are Audience Ads/Audience Network and What is Microsoft Changing? Current Audience Ads Tactic: Allows…John Peter SpearFebruary 15, 2023
AI / Machine LearningMachine Learning Google Launches Its Generative AI with ‘Bard’ Google has just entered the generative AI market with the unveiling of Bard, its conversational…John Peter SpearFebruary 13, 2023
AI / Machine LearningContent MarketingMachine LearningSEO ChatGPT: Friend or Foe? By now, we have all heard about ChatGPT, which is a chatbot launched by OpenAI…John Peter SpearFebruary 6, 2023
Paid MediaSocial Media Meta Expands Ad Targeting Restrictions For Teens and Younger Users Meta has recently updated its data privacy measures for young users, with new restrictions on…John Peter SpearJanuary 30, 2023
OptimizationPaid MediaUX / CRO Google Optimize Sunsets in September – What You Need to Know Perhaps one of the biggest setbacks for testing marketers is the loss of a free…John Peter SpearJanuary 25, 2023
eCommerce / RetailPaid Media Leveraging the Changing Retail Media Landscape The retail media landscape has undergone a significant transformation in recent years, with the rise…John Peter SpearJanuary 24, 2023
Paid MediaSocial Media TikTok Overtakes Google In Travel Discovery TikTok now hosts 750 million monthly users worldwide, and around 34% of travelers were influenced…John Peter SpearJanuary 23, 2023
Content Marketing How to Create Effective Video Ads to Boost Brand Awareness and Sales Video advertising is quickly becoming a go-to method for businesses looking to increase brand awareness…John Peter SpearJanuary 11, 2023