G-CommerceInsights & NewsSocial CommerceSocial Media GenZ’s Preferred Social Platforms and The Behaviors That Drive Them eMarketer released a new report on Gen Z's preferred social media platforms. The monthly usage…John Peter SpearDecember 6, 2021
Brand EngagementeCommerce / RetailInsights & NewsPaid Media Navigating the Modern Retail Landscape Since the pandemic began, we have seen an accelerated convergence of brand and performance media…John Peter SpearNovember 30, 2021
Brand EngagementContent MarketingInsights & NewsPaid MediaUncategorized How Neuromarketing Creates Connections and Conversions With customer data and AI driving digital engagement, brands need to take a human-first approach…John Peter SpearNovember 22, 2021
Content MarketingInsights & NewsSocial Media What is the Future of Social Media? Are hashtags as valuable as they once were? With all the endless noise in social…John Peter SpearNovember 18, 2021
Insights & NewsProgrammatic The Six Best Practices that Deliver Programmatic ROI The latest Attitudes to Programmatic Advertising survey reported the percentage of advertisers investing more than 41% of…John Peter SpearNovember 15, 2021
Brand EngagementSocial CommerceSocial Media Pinterest Launches Live Shopping with Pinterest TV As social commerce continues to grow, Pinterest is entering the game by launching a shoppable…John Peter SpearNovember 2, 2021
Insights & NewsPaid SearchUncategorized Yelp’s New Search Features Connect Customers with the Right Services Companies Yelp announces new cost guides, an optimized search experience, and an easier way to review…John Peter SpearOctober 14, 2021
Inside Acronym On National Coming Out Day, Our Chief Diversity Officer Shares His Story Today, October 11th is National Coming Out Day in the United States. This day was…John Peter SpearOctober 11, 2021
Social Media Facebook’s Outage and How to Limit the Impact of Future Outages on Your Brand. This Monday was a day of disruption for paid social experts trying to work amidst…John Peter SpearOctober 6, 2021
Insights & NewsSocial Media Tracking Changes in Facebook Impact Targeting and Attribution Facebook has seen a lot of changes recently, most of which are fueled by the…John Peter SpearSeptember 27, 2021